About Laowa

Anhui ChangGeng Optics Technology Company Limited (Venus Optics) is a new Chinese camera lens manufacturer based in Hefei, Anhui. We currently manufacture and distribute camera lenses under the brand name of ‘Laowa’.

Anhui Changgeng Optics Technology Co., Ltd. was established in 2013, located at the  important national base for science and education Hefei city, Anhui Province, China. It is a new lens manufacturer started by a group of macro photography enthusiasts who design and create their own macro photography lenses. We look forward to creating a number of practical, distinctive, high cost-performance photographic products with our persistence and dedication to photography career. But As a professional optical products manufacturer, Changgeng Optics devotes itself to lens manufacturing, R&D and sales. Our goal is, through our own actions, to proper China’s photography industry. So for this, our company’s name is taken as Changgeng Optics, brand named as LAOWA (Old Frog). We wish to struggle for the victory of photography career in China together with the photographers and customers.

The company name of “Changgeng” originates from the classic The Book of Songs. The reason why the company is entitled “Changgeng” is that we devote to struggle and strive for the dawn of victory of photographic career in China as Changgeng is the morning star in ancient time. The brand name “Laowa” originates from the famous poem Ode to the Frog by Mao Zedong in 1910. The poem is as follows:Sitting by the pond alone like a tiger who squats, I repose myself under green poplars. If I don’t open my mouth at the awakening of spring, Which insect dare not be silent? Frog is regarded as the king of insects, even comparing favorably with tiger. The frog vision of seeing the world clearly indicates its modesty and ambition. It is the first poem ever written by Mao Zedong, through a tiny frog, Mao Zedong expresses his hero feeling and great ambition completely. The brand name Laowa stems from this poem, so it fully reflects an invincible spirit of Changgeng Optics · Laowa Lens.

Laowa is distributed in Canada by Amplis Foto Inc.



Founded in 1983 by Hans Ohlig, Amplis is a family-owned marketing and distribution company in the imaging, consumer electronics, outdoor and fine art spaces in Canada.

Amplis drives consumer demand through our unique position of publishing Canada’s largest imaging enthusiast magazine,PHOTONews. With quarterly print issues in excess of 100,000 copies and regular eNews updates to 20,000 subscribers, Amplis can build brand awareness resulting in double and triple digit growth. The PhotoNews community is very engaged, participating in Flickr groups, photo contests and Facebook.

Online initiatives are a cornerstone of Amplis’ marketing. Each brand has a distinct Canadian website engaging with consumers across the country using the relevant .ca domain. Traffic is generated through blogs, tweets, Facebook postings, Google+ initiatives, reviews and advertising, both online and print. Each site is B2C enabled using the Shopatron engine.

Amplis exhibits at major Canadian retail and trade shows to showcase the products. In-store demo days, lectures at technical schools and colleges as well as sponsorship of industry leaders are also key components in Amplis’ marketing toolbox. Amplis representatives attend major international shows to support Canadians and follow industry trends.

Visit: www.amplis.com for more information